Strathy Stories. Unstoppable Women: Genevieve Day (2009)

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Genevieve Day (2009) founded Day Management on her 24th birthday.

After working in luxury PR for 6 years, she noticed a gap in the market for influencer management and a need for an interface between bloggers and brands. At the time in 2015 the term ‘influencer’ had only just been coined and utilising them for marketing products was a relatively new concept.

Jump to three years later and Day Management boasts 15 talent across Australia, LA and New York with a social media reach spanning over 2 million. With influencers in the fashion, beauty and lifestyle markets, Day Management connects talent with like minded brands to forge partnerships designed to inspire and activate audiences. The company has worked with leading brands such as MYER, Microsoft, Woolworths, Crown Hotels, CitiBank, Sportsgirl as well as introducing new fashion labels to market.

Genevieve has capitalised on the new industry that is social media marketing and doesn’t see this growth market slowing down any time soon.

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